There are many pay per click programs that are not searchengines, but place pay per click advertising on various websites. These programs require you to bid on key words, as with other programs. Some programs require deposits, while othersare billed. Generally, if the pay per click advertising is billed weekly or monthly you are able to set maximums and minimums so that you can stay within your marketing budget.
One advantage to these pay per click programs is that you choose which web sites within the program’s network your pay per click advertising will appear. This can greatly help you to get true targeted traffic to your web site. It also allows you to choose web sites that have a high traffic volume of their own, ensuring you more clicks and more sales.
Tip! If the web site does not display the page ranking of the web sites in its network, you need to verify this information yourself, before choosing a web site on which to place your pay per click advertising. You do not want to waste your time with web sites that get no traffic. You can check page rankings by downloading the free Google tool bar, or other free tools.
Another advantage to these pay per click programs is that they are among the newest in the industry. This means that they are less known, and therefore the competition for high paying key words is at a minimum. The down side is that some of these programs require an additional subscription fee, or have a minimum amount that you must pay each month regardless of clicks.
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